How to correctly use the Cost per wear indicator when buying clothes?

cost per wear, sustainable fashion, sustainable fashion

Don't forget the next time you're thinking about shopping, stop for a moment and calculate how many times you'll be able to wear the selected dress.  Trust this awareness, not only the environment but also your bank account will thank you.

Of course, you can get used to overconsumption thanks to cheap, discounted clothes very quickly  benefits that seem convenient at first glance, however  if you really want to put together a well-put-together wardrobe, I'm going to show you a much more sustainable and smart solution.

Of course, it has happened to all of us that once or twice you have suddenly been tempted by a discounted price tag and later  he regretted it just as quickly... Even if you buy a quality piece of clothing at a higher price, - if it stands the test of time - in the long run, it can actually become a more favorable and environmentally friendly decision.  Thus, the justly popular Cost per Wear indicator can be safely considered as an ally of sustainability, since if you accept this point of view, you will move away from the ideal of fast-disposable fashion and think of a specific clothing purchase as a long-term investment.


What is the Cost Per Wear indicator and how is it calculated?


All you have to do is divide the price of the dress by the number of times you wear it!

Believe me, this simple calculation will easily help you to consider how much the fair was worth, and who knows, it may even motivate you to wear a particular dress more often...

The undisputed advantage of Cost per Wear math is that it immediately shows how effectively you use the options provided by your wardrobe and your wallet. And in the long term, how long-lasting and high-quality the garment you previously bought, which you previously trusted, was.

For example: the Cost per wear indicator of a discounted fast fashion dress worn once will be much higher than a dress made from natural materials  it belongs to clothes bought from a sustainable brand, which you will also wear regularly for many seasons.

If you are a fan of impulse buying, your Cost per wear indicator will most likely be higher, because thanks to the ever-accelerating microtrends, customers are already encouraged to buy more and more new clothes. 

According to one of the most shocking statistics, the average person now wears a piece of clothing less than seven times  In Western Europe.

Why do people wear clothes bought from sustainable brands for much longer?

  • There is a much greater chance that the cut and design of the dress will be appropriate in the next season as well, because sustainable fashion brands prefer classic and timeless style, thinking primarily in more relaxed solutions.
  • Rather, they encourage you to only choose clothes that will surely suit your current life situation and properly express your unique personality.
  • Particular attention is paid to the quality of the materials and, thanks to the local production, the quality of sewing and tailoring is much better controlled.

The main motto of fashion lovers who are sensitive to sustainability could be that the more you wear a certain outfit, the better you do for the Earth. For example, if you have worn a piece of clothing at least thirty times, its production will have much less senseless environmental damage.

Remember, if you can, choose better quality clothes for the long term! In this way, you can get along much better financially and you will be much more stylish on weekdays and, last but not least, you will not burden the planet too much.

And what is the CPW of your favorite Spycraft outfits for you? :)

Photo: Annie Spratt (Unsplash)