How does the Slow Fashion movement help our environment and make you unique in the age of mass culture?

 

Slow Fashion - help our planet in style

Regardless of the fact that you don't have much time to search for sustainable brands that can also be found in the city and you would rather buy clothes online, you can still make a responsible decision! As a little teaser, let me tell you about the Slow Fashion movement, which can improve not only your style, but also the environment in the long run. After all, even in the age of online shopping, it is still possible to make a responsible, environmentally conscious decision. Look around and choose Slow Fashion clothes from ethical brands that offer smaller sustainable products!

 

What is Slow Fashion and why should you support it?

Similar to sustainable fashion, the Slow Fashion movement also wants to achieve a drastic reduction of the ecological footprint of the industry and an approach to ethical production in the fashion industry. According to many, the main problem is excessive overconsumption and overproduction trying to adjust to it. The ominous term Slow Fashion was first used by Kate Fletcher in 2007 in the Ecologist article, starting from the "slow food" movement. According to the article, Fast Fashion does not presuppose speed, but rather stimulates an ever-increasing senseless profit-seeking greed. On the other hand, the Slow Fashion movement is more about better design, sophisticated execution, personal customer experience and a better life. Thus, according to the journalist, slow fashion cannot be the exact opposite of Fast Fashion, but rather a completely different way of thinking, where important players in the industry are already aware of the harmful effects they can cause on the environment and society. Thus, if you continue to support the fast fashion approach, there is a good chance that the already not very rosy situation could deteriorate even further. This is also why Slow Fashion wants to dissuade pointless impulse buying and achieve responsible shopping behavior on an even wider scale.


The integral parts of the Slow Fashion philosophy are:

  • Prioritize quality over quantity
  • Choose clothes that have not been treated with harmful chemicals and have been produced in an eco-friendly manner in small quantities
  • Look for sustainable Hungarian brands with a made-to-order or pre-order approach
  • Give the local workforce a chance with your fashion choices
  • Choose businesses that operate transparently
  • Choose clothes made of natural materials that have already been used in advance

 

You have probably already noticed that Fast Fashion is primarily about speed and the imposition of the constant compulsion to buy. At the same time, when it comes to dressing stylishly, there is also a more sustainable approach with a completely different outlook on life... In many cases, the clothes advocated by Slow Fashion tell a special story behind a creator, many hours of meticulous work and ethical local production stands. Fast fashion brands yielding to the pressure of growth are not really concerned with climate change and the principle of ethical production. Despite this, the Slow Fashion movement is asking the big industry players to stop their environmentally damaging operations. Also, customers are encouraged to rethink their attitude to shopping and clothes in the spirit of a sustainable approach.

Slow Fashion, Sustainability, Conscious dressing, Budapest, sustainable brand

Make room for quality, individuality and environmental protection in the fashion world!

While Fast fashion brands primarily believe in mass production, thus causing serious damage to the environment. Thanks to the ever-accelerating pace, there is a decrease in quality, as well as the exploitation of the environment and workers in order to buy more and more clothes very cheaply, in many cases worn only a few times at most. Slow fashion, on the other hand, is the exact opposite of this. Thirty years ago, we all used much less clothes and fashion only consisted of 2-4 seasons. By now, this can even reach 52 micro-seasons and up to 5,000 new looks can appear in the fast fashion stores every week, which is causing quite a big problem globally.


Of course, Slow Fashion does not boycott clothing, it simply encourages responsible, conscious consumption. You can also buy what you need according to the movement. Instead of quantity, priority should be given to quality and invest in basic pieces made from timeless natural materials. Instead of always hunting for new and cheap synthetic clothing by wandering aimlessly in the shopping center, from now on you should think about clothes in the long term! After all, the quality and durability of a garment consciously purchased from a sustainable fashion brand helps a lot in reducing the textile waste crisis, which can even be a budget-friendly solution in the long run. The Slow Fashion approach is mainly promoted by local workshops and small businesses that offer carefully made clothes to kind, conscious customers and contribute to unique, stylish looks by supporting environmental protection.

 

What makes Spycraft a slow brand?

  • Spycraft clothes are made in a pre-order model only after an order and email consultation - with individually delivered sizes. After all, no two bodies or personalities are the same, so I can definitely say that with a little joint attention, the end result will be much better.
  • When choosing materials, we are primarily talking about natural unique pieces, where every stitch serves you. In all cases, the raw materials undergo preliminary initiation. In many cases, only one piece of material is available in the selection.
  • You have the option - conveniently - to submit your measurements from your home, and we can agree on all the small details together with your personal visit.
  • Every single dress is available on the webshop until it finds an owner.
  • Twice a year, a new collection/selection is created and presented continuously.
  • The clothes mix functionality with style, so most clothes can be worn comfortably during the transition period and thus you can count on them in several life situations even with appropriate layering.
  • They are made from natural materials with meticulous care, so you will be able to wear them for a long time with due care.

 

How can you join the slow fashion movement?

You wouldn't imagine how easy it is to follow slow fashion, and you don't always have to buy for it.

Here are some helpful tips to get you started:

  • Draw attention to the problem among your friends, if they are open to it
  • Take care of your clothes and mend them if you can
  • Always pay attention to the care and washing requirements of the garment
  • Always try to wash clothes at a low temperature, avoiding the drying program
  • Browse or trade your bored clothes with your friends
  • Buy consciously from sustainable brands and support local creators
  • Avoid the greenwashing tactics of fast fashion
  • Resist impulse buying

Thank you for reading this article and for showing how important Slow Fashion plays in our lives and in protecting our environment!

Photo credit: Unsplash (Casey Horner, Guillaume de Germain)