Why is it important to dress colorfully and cheerfully on weekdays?

In recent years, an interesting trend has been observed in the fashion world and on the streets: fewer and fewer people are wearing colorful, patterned clothes. The popularity of minimalism and clean lines has brought with it the dominance of neutral colors and simple shapes, which, while elegant, often lack that "little plus" uniqueness that colorful patterns offer.
 
This raised the question: why have patterns disappeared from everyday clothing, and how does this all relate to sustainable fashion?
I believe that without patterns and colors, the world would be a grayer, more monotonous, perhaps even more boring place. Conscious dressing has always been an aesthetic way of self-expression and enhancing our mood, so patterns always bring creativity, freedom and playfulness to the monotonous everyday life. Different patterns and colors can carry meanings and help to strengthen an individual's self-image. For example, a vibrant floral dress conveys optimism and life affirmation.
Personally, I have come across many exciting designs in my work that always tell unique stories because they are not only visually interesting, but also serve as inspiration to face the ever-growing challenges of the world.
For a sustainable brand, patterns are not only important from an aesthetic point of view, but also in how consumers relate to the products. A well-chosen, colorful pattern awakens a feeling of joy and positivity in people and can help the garment remain more worn and popular in the long run. Moreover, they are scientifically proven to have a positive effect on our mood. Cheerful and bright colors can create a feeling of happiness and increase vitality.
When it comes to sustainability, we often hear that “less is more,” but that doesn’t necessarily mean that every piece of clothing has to be neutral. Unique patterns can help make fashion more sustainable.
How?
The answer is simple: if a piece of clothing is unique and expresses your personality, you are more likely to wear it for a longer period of time and not feel the need to keep buying new clothes. Patterned clothes make dressing more personal and can help customers connect with the clothes more. A garment made from sustainable materials with a well-chosen pattern can not only be fashionable, but also timeless.
Interestingly, wearing patterned clothing also has psychological effects on our well-being. Research shows that colorful, patterned clothing not only boosts self-confidence, but also creates more positive emotions in the wearer and those who see it. People often dress more colorfully when they are happier, but the opposite is also true: a colorful patterned outfit energizes the day and can help us feel better about ourselves and project this to those around us. 
 
Clothing also has a direct impact on social interactions. Wearing clothes that are cheerful can make it easier to communicate with people. These positive emotional effects can make us more friendly, open, and direct, which can improve our interpersonal relationships. Choosing such clothes can be a conscious decision that helps us feel in control of our own lives, which can play an important role in our psychological well-being.
 
Last but not least, patterned clothes usually give the wearer a more unique look, especially when it comes to rarely seen patterns. Knowing that you are not one of many increases your self-confidence and the positive feeling that you are wearing something special.
 
Wearing patterned and fun clothes is much more than a one-time outfit choice. Because these pieces of clothing help us express ourselves, improve our mood and increase our confidence, they have a positive impact on social interactions. They can energize, calm, inspire and remind us that fashion can be an emotional experience as well as an aesthetic one.